North Carolina State Board of Elections
The North Carolina State Board of Elections (NCSBE) is the independent state agency charged with the administration of the elections process and campaign finance disclosure and compliance.
The state’s 100 county boards of elections conduct local elections, operate voting sites, and more. The office of the State Board works in conjunction with county boards officesto ensure that elections are conducted lawfully and fairly.
PROJECT
Visual Asset Development
SERVICES
Marketing Strategy
Infographics
Print
INDUSTRY
Government
Purpose.
Every outreach effort is built with one goal: make voting information clear, accessible, and relevant.
This translates complex processes into simple, human-centered communication.
Design That Meets Voters Where They Are
From print materials to digital assets, each piece is designed to reach voters in their everyday environments, using language and visuals they understand. The result is communication that informs, empowers, and removes barriers to participation.
This is marketing in service of democracy: thoughtful design that helps people engage with confidence.
Combatting Disinformation
NCSBE needed to maintain a consistent presence across socials to ensure voters had accurate updates to make informed decisions at the polls.
CONTENT STRATEGY
Voter Tools | Dates + Deadlines | Election Security | Facts + Figures
Bring It! NC
A new requirement was passed requiring voters to show photo ID when casting their ballot.
To prepare residents for upcoming elections, Bring It! NC, a sitewide campaign was launched to raise awareness.
